Apr 28, 2024  
2023-2024 Vincennes University Catalog 
    
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2023-2024 Vincennes University Catalog

HOTL 210 - Hotel Conventions and Marketing

3 hrs (Sem I)
A course emphasizing organizing, arranging and operating conventions, trade shows and concessions. Sales and marketing departments and their functions will be covered. Identification of the convention market and application of proper sales and marketing management techniques are included. 3 lecture hours.