Nov 28, 2021  
2019-2020 Vincennes University Catalog 
    
2019-2020 Vincennes University Catalog [ARCHIVED CATALOG]

MGMT 280 - Introduction to Marketing


3 hrs (Sem I)
Designed to provide students with a basic background of marketing activities as seen from the manager’s point of view. Includes marketing strategy in general, packaging and branding, distributing and channel systems, retailing, wholesaling, mass media advertising, personal selling and matters concerning pricing decisions. 3 lecture hours.