May 26, 2024  
2011-12 Vincennes University Catalog 
    
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2011-12 Vincennes University Catalog [ARCHIVED CATALOG]

MKTG 260 - Advertising and Promotion

3 hrs (Sem I)
Prerequisite(s): A grade of C or better in READ 011 , or SAT Reading score of 420 or greater, or appropriate placement test scores. A study of persuasion and information with emphasis on promotional messages and methods used in business today. Promotion will focus upon management of the methods of persuasion used in today’s marketing system. 3 lecture hours.

Reading and Speaking Intensive Course