Apr 27, 2024  
2011-12 Vincennes University Catalog 
    
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2011-12 Vincennes University Catalog [ARCHIVED CATALOG]

HOTL 210 - Hotel Conventions and Marketing

3 hrs (Sem I)
A course emphasizing organizing, arranging and operating conventions, trade shows and concessions. Sales and marketing departments and their functions will be covered. Identification of the convention market and application of proper sales and marketing management techniques are included. 3 lecture hours.