Business Management - Marketing Management Concentration 5363, A.S. Career/Tech

A Two-Year Program Leading to the A.S. Degree

This program prepares students for a variety of entry-level positions in the field of office administration, sales, retailing, materials distribution, finance and small business operations. In addition, most of the courses are designed to assist the employed persons in upgrading their skills. The curriculum includes several basic subject areas such as accounting, economics, management, labor relations, marketing and computer skills. The development of managerial skills useful in a  variety of job situations is emphasized.

Major Program Requirements

• ACCT 100 - Basic College Accounting  3 hrs -or- ACCT 201 - Financial Accounting  3 hrs
• BLAW 203 - Legal Environment of Business 3 hrs
• COMP 110 - Introduction to Computer Concepts 3 hrs
• CWEB 213 - Web-Based Electronic Commerce 3 hrs
• MGMT 100 - Introduction to Business 3 hrs
• MGMT 250 - Introduction to Management 3 hrs
• MGMT 275 - Introduction to Business Finance 3 hrs
• MGMT 280 - Introduction to Marketing 3 hrs
• MGMT 293 - Integrated Business Project 3 hrs
• MKTG 155 - Consumer Behavior 3 hrs
• MKTG 200 - Retailing 3 hrs
• MKTG 250 - Sales Management 3 hrs
• MKTG 260 - Advertising and Promotion 3 hrs
• Business Elective 3 hrs

University Core Curriculum Requirements

• Composition

• ENGL 101 - English Composition I 3 hrs

• Mathematics

• MATH 102 - College Algebra  3 hrs -or- MATT 109 - Business Mathematics  3 hrs

• Speech

• SPCH 143 - Speech 3 hrs

• Laboratory Science

• Laboratory Science Elective 4 hrs

• Social Science

• PSYC 141 - Applied Psychology  3 hrs -or- PSYC 142 - General Psychology  3 hrs

• UCC Electives

• ECON 201 - Microeconomics  3 hrs -or- Economics Elective 3 hrs
• ENGL 205 - Business Communications 3 hrs
• Humanities, Mathematics, Science, Social Science, Writing, or Fitness/Wellness 2 hrs

• List of elective courses 

Recommended Sequence of Courses

Total Hours: 66