Business Management - Marketing Management Concentration 5363, A.A.S.

A Two-Year Program Leading to the A.A.S. Degree

This program prepares students for a variety of entry-level positions in the field of office administration, sales, retailing, materials distribution, finance and small business operations. In addition, most of the courses are designed to assist the employed persons in upgrading their skills. The curriculum includes several basic subject areas such as accounting, economics, management, labor relations, marketing and computer skills. The development of managerial skills useful in a  variety of job situations is emphasized.

Major Program Requirements (42)

• ACCT 201 - Financial Accounting 3 hrs -or-
• ACCT 100 - Basic College Accounting 3 hrs

•  

• BLAW 203 - Legal Environment of Business 3 hrs
• COMP 110 - Introduction to Computer Concepts 3 hrs
• CWEB 213 - Web-Based Electronic Commerce 3 hrs
• MGMT 100 - Introduction to Business 3 hrs
• MGMT 250 - Introduction to Management 3 hrs
• MGMT 275 - Introduction to Business Finance 3 hrs
• MGMT 280 - Introduction to Marketing 3 hrs
• MGMT 293 - Integrated Business Project 3 hrs
• MKTG 155 - Consumer Behavior 3 hrs
• MKTG 200 - Retailing 3 hrs
• MKTG 250 - Sales Management 3 hrs
• MKTG 260 - Advertising and Promotion 3 hrs
• Business Elective 3 hrs ¹

General Education Requirements

See General Education  in this catalog for a complete description of the general education and assessment requirements.

Recommended Sequence of Courses

(This sequence assumes any necessary developmental requirements have been met.)

Total Hours: 65-66

Note

¹ Suggested electives: BINT 205 Business Internship I / BINT 206 Business Internship II , ENTR 280 Small Business Problems and Concerns , MGMT 284 Operations Management , and OADM 266 Professional Business Image . The Finance concentration must include ACCT 202 Managerial Accounting  as an elective.