May 04, 2024  
2022-2023 Vincennes University Catalog 
    
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2022-2023 Vincennes University Catalog [ARCHIVED CATALOG]

COMM 206 - Introduction to Advertising

3 hrs (Sem II)
This course is designed to acquaint students with the essentials of advertising.  The study includes advertising from the viewpoints of the client, consumer, and creator. Emphasis will be placed on brand communication, segmenting and targeting the audience, consumer behavior, strategic research and planning, promotional writing, and the ever-changing media landscape. Methods and techniques used in print and audio/visual media will be examined. 3 class hours.

Writing Reading and Speaking Intensive Course

Prerequisite(s): A grade of C or better in COMM 143  or COMM 148 ; a grade of C or better in COMM 203 ; and students must qualify for ENGL 101 .