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2022-2023 Vincennes University Catalog 
    
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2022-2023 Vincennes University Catalog [ARCHIVED CATALOG]

AGBS 320 - Agricultural Marketing

3 hrs (Sem I)
This course examines the application of marketing and economic principles of decision making in contemporary agribusiness firms. Marketing strategies, marketing research and information, segmentation and targeting, marketing mix, and market plans within food, fiber, natural resource, and production input industries will be discussed. 3 lecture hours.