Jul 07, 2022  
2022-2023 Vincennes University Catalog 
    
2022-2023 Vincennes University Catalog

AGBS 320 - Agricultural Marketing


3 hrs (Sem I)
This course examines the application of marketing and economic principles of decision making in contemporary agribusiness firms. Marketing strategies, marketing research and information, segmentation and targeting, marketing mix, and market plans within food, fiber, natural resource, and production input industries will be discussed. 3 lecture hours.