Apr 24, 2024  
2017-2018 Vincennes University Catalog 
    
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2017-2018 Vincennes University Catalog [ARCHIVED CATALOG]

BCST 150 - Media Sales and Marketing

3 hrs (Sem I, II)
Emphasis is on understanding the Consultant sales approach in helping local retailers achieve maximum results from local on-air radio, television and website advertising. The student is expected to develop a working knowledge of actual selling including an in-class sales presentation. 3 lecture hours.

Prerequisite(s): Students must qualify for ENGL 011  or ENGL 079 ; and must qualify for MATH 022  or MATT 107 , or higher.