May 02, 2024  
2011-12 Vincennes University Catalog 
    
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2011-12 Vincennes University Catalog [ARCHIVED CATALOG]

MKTG 305 - Principles of Marketing

3 hrs (Sem I)
Prerequisite(s): Junior level standing. This course is designed to evaluate various issues involved in marketing functions taking place in a dynamic business environment. The focus of the course is on the management of marketing by individual businesses. Key topics covered will include the marketing environment, markets and customers, and decision-making regarding the elements of the marketing mix. 3 lecture hours.