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May 02, 2024
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2011-12 Vincennes University Catalog [ARCHIVED CATALOG]
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MKTG 200 - Retailing
3 hrs (Sem II)
Prerequisite(s): A grade of C or better in READ 011 , or SAT Reading score of 420 or greater, or appropriate placement test scores. Identification of basic retailing institutions in the economic process and a familiarization with the problems which confront retailing management, such as decisions of location, layout, merchandising, organization, promotion, pricing and services. The case approach is utilized. 3 lecture hours.
Reading Intensive Course
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