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Nov 23, 2024
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2011-12 Vincennes University Catalog [ARCHIVED CATALOG]
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MDIA 240 - Communications Media Management
4 hrs (Sem I, II)
Prerequisite(s): A grade of C or better in MDIA 161 . Introduces management functions and operations into the communications media. Examines problems and activities of budgeting, personnel, and other administrative responsibilities. Topics discussed include ethics, management styles and special emphasis is placed on the responsibility of the media to serve the public interest, convenience, and necessity. Students are involved in the daily operation of non-commercial radio station WVUB. 3 lecture hours, 2 laboratory hours.
Reading Intensive Course
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