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Nov 23, 2024
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2011-12 Vincennes University Catalog [ARCHIVED CATALOG]
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MDIA 150 - Media Sales and Marketing
3 hrs (Sem II)
Prerequisite(s): A grade of C or better in READ 009 , ENGL 009 and MATH 010 , or appropriate placement test scores. Emphasis is on understanding the Consultant sales approach in helping local retailers achieve maximum results from local on-air radio, television and website advertising. The student is expected to develop a working knowledge of actual selling including an in-class sales presentation. 3 lecture hours.
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