Jun 02, 2020  
2019-2020 Vincennes University Catalog 
    
2019-2020 Vincennes University Catalog [ARCHIVED CATALOG]

COMM 206 - Introduction to Advertising


3 hrs (Sem I, II)
This course is designed to acquaint students with the essentials of advertising.  The study includes advertising from the client’s viewpoint, the consumer’s, and the creator’s.  Emphasis will be placed on brand communication, segmenting and targeting the audience, consumer behavior, strategic research and planning, promotional writing, and the ever-changing media landscape.  Methods and techniques used in print and audio/visual media will be examined. 3 class hours.

Writing Reading and Speaking Intensive Course