Apr 19, 2024  
2018-2019 Vincennes University Catalog 
    
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2018-2019 Vincennes University Catalog [ARCHIVED CATALOG]

BCST 200 - Introduction to Mass Communications

3 hrs (Sem I)
An introduction to the media of mass communications, examining print, broadcast and electronic mediums. This course covers the history, personalities and effects of various forms of communication. Within this study, the past and current status of the various mediums are evaluated from a variety of perspectives: means of financing, promotion and marketing efforts, ethical responsibilities, information and news; management, and laws and regulations, including governing bodies. Special emphasis is placed on the global operation, ownership, financial impact of media, and the interaction between media and society. 3 lecture hours.

Prerequisite(s): A grade of C or better in ENGL 101 , or appropriate placement test scores.