Apr 20, 2024  
2015-2016 Vincennes University Catalog 
    
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2015-2016 Vincennes University Catalog [ARCHIVED CATALOG]

MDIA 160 - Programming for Electronic Media

3 hrs (Sem I, II)
Programming for Electronic Media examines the theories, planning, promotions and practices involved in today’s professional media.  Students will be given opportunities to build audio production techniques and skills by writing and producing various programming and promotions materials for the online and over the air stations within VU’s E-Media program.  These will include: voice tracking, commercial and promotional acquisition for both audio and visual media, including networks and syndication.  This class will explore promotional practices, audience research, ratings practices, and the role of broadcast stations serving in the public interest. 2 lecture, 2 laboratory hours.

Prerequisite(s):  A grade of C or better in MDIA 120 .