Mar 29, 2024  
2015-2016 Vincennes University Catalog 
    
2015-2016 Vincennes University Catalog [ARCHIVED CATALOG]

MDIA 150 - Media Sales and Marketing


3 hrs (Sem I, II)
Emphasis is on understanding the Consultant sales approach in helping local retailers achieve maximum results from local on-air radio, television and website advertising. The student is expected to develop a working knowledge of actual selling including an in-class sales presentation. 3 lecture hours.

Prerequisite(s): A grade of C or better in READ 009 , ENGL 009  and MATH 010 , or appropriate placement test scores.