Jun 06, 2020  
2015-2016 Vincennes University Catalog 
    
2015-2016 Vincennes University Catalog [ARCHIVED CATALOG]

HOTL 210 - Hotel Conventions and Marketing


3 hrs (Sem I)
A course emphasizing organizing, arranging and operating conventions, trade shows and concessions. Sales and marketing departments and their functions will be covered. Identification of the convention market and application of proper sales and marketing management techniques are included. 3 lecture hours.